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Macadamia Professional Case Story

Data-Driven Iteration

A two-week sprint to identify, design, and test site enhancements to improve conversions and increase revenue.

A woman with straight, shiny blonde hair sitting near a pool.

Client

Macadamia Professional

Industry

Haircare

Services

  • UX Audit
  • Performance Audit
  • Visual Design
  • A/B Testing

Project Approach

Growing Revenue to Fund Larger Initiatives

With a platform change on the horizon, Macadamia was looking for a way to maximize revenue from its current website. We conducted UX and performance audits to help them identify immediate opportunities for increased conversions. Our team identified pain points in the user journey and designed solutions to solve them. We then A/B tested our design recommendations to ensure that they would have a positive impact before they were implemented.

Macadamia testing billboard before orig Macadamia testing billboard after orig

A/B TESTING RESULTS

Adding a free shipping messaging to the global promotional banner increased order conversions by 52%. A design update to the homepage billboard increased click-through rate by 14%.

PROJECT RESULTS

percent increase in revenue in under 2 months

PROJECT RESULTS

percent increase in purchase conversion rate in under 2 months

Macadamia testing add before orig Macadamia testing add after orig

A/B TESTING RESULTS

Adding a free shipping messaging to the global promotional banner increased order conversions by 52%. A design update to the homepage billboard increased click-through rate by 14%.

Macadamia testing cart before orig Macadamia testing cart after orig

A/B TESTING RESULTS

A design update to the cart page increased click-through rate to checkout by 16%.

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